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Principals

Julian Sturton

Julian Sturton

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Principals

Julian Sturton, Leadership Coach

Julian coaches executives and entrepreneurs who strive to lead beyond their already successful accomplishments. Drawing from his synergistic passions for adventure, world travel and Olympic competition, Julian applies the fundamental laws of perception and relativity to develop clients in diverse cultures and situations to achieve what they have never thought possible. Everyone from business owners to educators gain insight and tools to turn their personal visions into reality. Julian’s distinctive method and operating system, The Language of Leading, is applied today by innovators in such diverse fields as sports, advertising, law, manufacturing, finance, health care and technology. Firms who recognize transformational results by applying The Language of Leading include American Express, Pfizer, Ernst & Young, Fleet Bank, British Airways, Toyota and Young & Rubicam.

Since founding The Business of Leading in 1993, Julian continuously develops tools that help clients break through the barriers, fears and frustrations that prevent them from attaining their goals. People who work with Julian learn the Constitutional Leadership Model that shifts vague, unsubstantiated or outdated mental structures to one that is dynamically effective. Managers transform from an employee view to a vital ownership mentality where they achieve 100% of their desired measurable results. But even more importantly, they acquire something just as valuable -- fun, freedom, and fulfillment.

Stepping stones

Prior to coaching, Julian founded and led one of Northern Europe’s leading special events agencies specializing in motivational incentives. There he developed successful business motivation tools delivered uniquely through expeditions in remote world locations for multinational companies including Ford, Volvo, Mobil Oil, Exxon, Ericsson and Noble Industries.